Together we are strong! That is the notion upon which FloraHolland is based. Growers come together to the same place to sell their products. Together, they are stronger in the face of traders and get a better price for their plants and flowers.
The Netherlands became the birthplace of the floriculture sector more than a century ago. In recent years, however, horticultural production has been increasing outside of Europe. It’s a trend that will continue in the coming years.